Head of Marketing
Accusoft
Talks covered by this speaker
Understanding your sales prospect: the complexity of the buyer's journey
Topics covered by Tracy
About this Speaker
Tracy Schlabach is the Director of Marketing at Accusoft. Accusoft is a software manufacturer that builds SDKs and APIs focused on document management for application developers. Tracy leads a team focused on product marketing, communications, brand positioning, and lead generation. Before joining Accusoft in 2016, Tracy worked as a Product Marketing Manager for both Tech Data and Arrow Electronics. At these companies, she was responsible for driving product strategy, facilitating sales engagement, and developing vendor marketing programs aligned with revenue growth goals.
In her free time, Tracy can be found mentoring young marketing professionals with Product Marketing Alliance, out running in training for her next half marathon, or heading off on adventures in her WinnieWeGo camper with her Australian Shepherds.
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