The product truth well told: an exercise in storytelling
A Talk by Pedro Bojikian
Director of Product Marketing,
About this talk
Great Product Marketers shine when they make their products shine. PMMs who excel at their jobs usually have one thing in common: they are experts in getting all stakeholders excited about their value proposition. This session will be a practical case study analyzing a TED Talk and how it applies different storytelling frameworks. We recommend that you watch the video The happy secret to better work, by Shawn Achor, in advance: https://aka.ms/betterwork
Topics covered by this talk
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