The product truth well told: an exercise in storytelling

A Talk by Pedro Bojikian
Director of Product Marketing, Microsoft

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About this talk

Great Product Marketers shine when they make their products shine. PMMs who excel at their jobs usually have one thing in common: they are experts in getting all stakeholders excited about their value proposition. This session will be a practical case study analyzing a TED Talk and how it applies different storytelling frameworks. We recommend that you watch the video The happy secret to better work, by Shawn Achor, in advance:

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