5 key strategies to take your customer obsession to the next level

A Talk by Sally Revell
Head of Product Marketing, Google

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About this talk

Customer focus is great, customer obsession is better. Whether you’re building your 2023 product marketing strategy, writing messaging for a launch, or executing a customer event, knowing how to find and understand your target audience is the critical foundation. And to do this well takes customer obsession. In this session you’ll learn about 5 key strategies for how to take your customer obsession to the next level.

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