A Talk by Sally Revell
Head of Product Marketing,
Google
About this talk
Customer focus is great, customer obsession is better. Whether you’re building your 2023 product marketing strategy, writing messaging for a launch, or executing a customer event, knowing how to find and understand your target audience is the critical foundation. And to do this well takes customer obsession. In this session you’ll learn about 5 key strategies for how to take your customer obsession to the next level.