Fireside chat: The power of insights in product marketing

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About this talk

We've all grappled with that beautifully (what we felt!) packaged product that consumers have not given a second look at; and then there have been products/features that users simply love, even when you've invested minimal effort behind them. What separates these two groups of products/features? You may feel that the core feature itself was quite similar, then why did users show such a preference for one over the other? The difference more often than not is the 'insight' which forms the core of positioning. Mayank will speak about the power of insights, and how as product marketers, cracking the right insight is the key to unlocking success for your products and features.

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