A practical guide to creating a winning positioning and messaging strategy

A Talk by Daniel Kuperman
Head of Core Product Marketing & GTM, Atlassian

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About this talk

Messaging and positioning are the most critical yet, at the same time, the most misunderstood areas of product marketing. In this session, we demystify the messaging process with step-by-step instructions on how to apply it to your situation.

You will also learn the difference between messaging and positioning statement, storytelling, sales pitch, and all the other deliverables that get mixed up when someone asks you to create or update your messaging.

Whether a solo product marketer or part of a larger team, you will get a plan of attack to create successful product messaging and a winning positioning strategy.

Topics covered by this talk

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