Policy is the new product marketing channel
A Talk by Maura Tuohy Di Muro
Director, Product Marketing,
About this talk
Product marketing narratives are being shaped more and more by policy teams. Organizations like Apple, Uber, Twitter and Airbnb shape perception as much through their policies and legal strategy as with their marketing. How can product marketers stay lock-step with counsel and policy teams? What does inbound PMM work look like as corporate governance? Come find out how product marketers need to broaden their skillset to drive alignment with policy makers.
Topics covered by this talk
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